FOR AUTHORS & ENTREPRENEURS
I teach you how to make technology work for you, so you can build your platform and find your audience.
Do you keep hearing, “You should build your e-mail list, run giveaways, send newsletters, create funnels, leverage your YouTube channel, run Facebook or Instagram ads,” on and on, but no one actually shows you how?
If you’re overwhelmed with the technology of marketing or are already on the path but need some additional support, I can help you. I do one-on-one coaching sessions, guiding you step-by-step through the technical and creative side of your book marketing journey.
E-mail List Building and Newsletter Coaching
COACHING: HOW TO BUILD YOUR E-MAIL LIST WITH GIVEAWAYS
* Two-hour session on how to build your e-mail list with giveaways. I build the giveaway for you then teach you how to duplicate and adapt it for future giveaways, including winner selection.
COACHING: HOW TO BUILD YOUR E-MAIL LIST WITH BOOK FUNNELS
* Two-hour session on how to build your list with website book funnels and autoresponders, back matter funnels, opt in perks and lead magnets.
COACHING: HOW TO CREATE A TEMPLATE AND SEND NEWSLETTERS
* Two-hour session on how to create a customized newsletter template and send newsletters. I can also create and send newsletters for you.
COACHING: FINDING YOUR SUPER FANS - SEGMENTING YOUR E-MAIL LIST
* Two-hour session on how to analyze, segment, manage and optimize your list, including newsletter performance analysis and sending customized content to your super fans.
Media Training
WRITER OF THE WEEK MEDIA TRAINING
Polish your media appearance skills, build your online media presence, get comfortable on camera, hone and fine tune your message and branding in my Writer of the Week Media Training. Includes a published Writer of the Week video feature interview that trends very high in Google searches.
COACHING: HOW TO BECOME YOUR OWN PUBLICIST
* 2 two-hour sessions: creating your media kit and publicity cover letter. We polish your branding, I provide content templates for your media kit and publicity cover letter and we create them together. I show you how to build your publicity list of journalists to network with, as well as how to contact them.
COACHING: CREATING A MEDIA APPEARANCES SHOWCASE ON YOUTUBE
* Two-hour session: YouTube channel setup, setting a channel trailer to autoplay for new visitors, layout, creating an author media appearances showcase, sections, links in header, verification and more. Optional extra: branded header image
COACHING: FUNNELING PUBLICITY RESULTS INTO YOUR E-MAIL LIST
One of the essential co-factors of working with a publicist is funneling those views of your interviews and those readers of articles written about you into building your e-mail list, so that all that expensive publicity doesn’t go to waste.
DISCUSSION PANELS
Join a Writers of the World discussion panel. It is a media appearance that is indexed by Google and is an online panel, recorded from the comfort of your own home, that brings together six authors to address a current topic, promote their books and build and polish their media and online presence.
WRITER TO WRITER
Writer to Writer is a media appearance that features you in conversation with another writer on a subject of your choice. It is a great way to share your thoughts on a topic in-depth, polish your media appearance skills, promote your book and create unique content for your readers and fans.
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Facebook and Instagram Ads Coaching, YouTube Channel Layout Coaching
COACHING: FACEBOOK OR INSTAGRAM ADS
* Two-hour coaching session targeted Facebook or Instagram ads tailored to your readers and desired demographics and interests. How to narrow your audience to target only readers, write effective ad copy, how to pay for link clicks only. Can include ad image creation.
COACHING: YOUTUBE CHANNEL SETUP AND HEADER IMAGE
* Two-hour session on laying out and setting up your YouTube channel correctly, including how to turn it into an author Media Appearances showcase. Can also include a channel header image. YouTube is thet second largest search engine in the world, every author should have a YouTube presence.
AUDIBLE EXCERPT: EMBEDDING ON WEBSITE, PUTTING VIDEO ON YOUTUBE
* Audible Excerpt Video Creation: I can create an embed and send you the code to put an audio player on your website. I can also put video to the excerpt, so that you can upload it to your YouTube channel, showcasing your book and giving it more exposure.
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Website Layout, Marketing Images, Trailers and Giveaways
CONSULTING: 10 ESSENTIALS OF AUTHOR WEBSITES
* Two-hour session, consulting and analysis of your existing or coming soon author website. Branding, calls to action, funnels, media, mobile and more. I show you or your web designer how to implement the 10 Essentials.
SOCIAL MEDIA HEADERS AND IMAGES
I create customized social media images and headers for branding, sharing excerpts, reviews and awards to boost your general book marketing and online presence. Your choice of background, text and colors, each image is completely customized to your preferences.
BOOK TRAILERS
A trailer is a powerful marketing tool. It creates a visual storyboard on social media and embedded on your website for people to see at a glance what your book is about and why they should buy it. It’s a great tool to have at any stage of your book marketing journey.
BOOK GIVEAWAYS - SINGLE AND MULTI-AUTHOR
I create customized book giveaways to build your e-mail subscriber list. Optional included service: coaching you on how to use that same landing page to do your own giveaways in the future. I also create collaborative multi-author giveaways.
Testimonials