BOOK MARKETING - Universal By Design

Books For Valentine’s Day

As a book marketing coach, I provide a road map to where you as an author should invest your time, energy and marketing dollars. One of the most important tips is: tie your book marketing into special holidays and events. This is because all the TV and online ads and stores have already done most of the work…

Book Funnels: Catch Your Readers and Build your E-Mail List

As a general rule, what is the problem that causes the downfall of most enterprises? The problem they don’t know about. The same applies to you as an author marketing your book. Having an author website is great, but you need to build funnels into it to catch your readers.

Are you teaching readers to devalue your books and your brand?

Ask yourself this question: if you saw a Rolex at a store and it cost 99 cents, what would your reaction be? What’s wrong with it? It must be a reject, have some flaw, I should stay away from it. This is the basic tenet of marketing: sell by value, not price.

Media kit must-haves

Every author needs a media kit. Why? The purpose of a media kit is to let a producer or editor know who you are, what you are presenting and give them confidence in putting you on camera, on radio / podcast or in publication. Your media kit should also be on your website under its own MEDIA menu button, in a downloadable PDF format and…

Excuse me, am I bothering you?

Something I hear a lot about social media marketing is, “I don’t want to bother people by posting too often.” But the basic tenet of social media is “content drives engagement and followers.” Don’t be worried about “bothering people.” It’s okay if some people un-follow you, to be replaced by those who…

How marketing a book is like raising a child

AFFORDABLE MINI BOOK TRAILERS FOR ADS, SOCIAL MEDIA & WEBSITESomething I encounter a lot in coaching and working with writers is a dual frenzy of excitement and despair. A lot of authors who think their book should be selling better than it is, don’t realize that it’s...

Christmas E-mail Marketing

Christmas is one of the best times of year to market and sell your book: Customers are ready and wanting to buy, all you have to do is make sure your book is one of their purchase options. Holiday sales are expected to exceed $1 trillion and e-mail marketing accounts for 20% of that! That’s $200 billion!