As a general rule, what is the problem that causes the downfall of most enterprises? The problem they don’t know about. The same applies to you as an author marketing your book.

Having an author website is great, but people can come, look around, and leave at any time. You’re spending all this money, really, for what? You’re not getting anyone’s details, you’re not getting any information. By creating funnels, you will have leads, real live leads and will be able to build an email address portfolio that you can condense down into actual purchases and book reviews.

It’s great to be active on social media, but integrating book funnels can bring your message to your followers on a custom tailored basis with posts optimizing your author branding and simultaneously capturing leads. Put your social media on cruise control and make it work for you.

Working in harmony with your existing structures, book funnels take what you have now to the next level.

What is a funnel and do I need it?

There is a difference between a website and a funnel. A website is when someone is window shopping, a funnel is when the store is always open, so if you’re not using a funnel system you’re losing so many leads and readers to your competition. Your visitors leave and you don’t even know they were there! They literally spill away and are quite possibly gone forever. You’re putting all this work into generating website and social media traffic, but if you don’t capture it, it’s wasted time and money.

Examples of book funnels that capture e-mail addresses:

• Newsletter sign up form on website
• Special offer or newsletter pop up
• Embedded form or pop up offering a PDF of the first chapter free (automated work flow)
• Newsletter sign up forms at the end of each blog post
• Embedded form offering PDF of first chapter free at end of blog posts (automated work flow)
• Newsletter sign up landing pages sent via social media
• How To tips or lists in downloadable PDF in exchange for their sign up (automated work flow)
• Book and merchandise giveaways

Examples of book funnels that capture audiences:

• Facebook pixel code on website that funnels your website traffic into a Facebook audience that can be targeted for giveaways and ads

We coach writers on how to make book funnels and can also make them for you.