Q: What is a collaborative multi-author giveaway, what does it cost, and how do I sign up?

A: It is 10 authors collaborating to build their e-mail lists. Each author mails one signed book copy to the winner. The giveaways get many hundreds of sign ups and cost $89 to join. I pay for the $100 Facebook ad budget to promote it. To sign

Q: Why collaborate?

A: Because giving people the chance to win multiple books increases the number of people signing up and the success of author giveaways. Readers share that they are always thrilled at the chance to win, and the giveaways get a lot of interaction, comments and engagement with readers on social media. You also get exposure to the other authors’ subscribers when they share it with their mailing list. 

Q: Why do I need to build my e-mail list and can these giveaway subscribers be imported into Substack?

A: Yes, you can definitely import the giveaway subscribers into Substack! You will receive a CSV formatted file  to import.
The reason it’s important to build your email / Substack subscriber list is ecause it’s the only thing you completely 100% control. To create a serious, sustained reader audience base, you need to have direct access to communicate with them.
Building your following of readers and fans on somebody else’s platform, such as Facebook, X, Instagram, means that they are in control of how you reach your readers and can at any moment snatch that away with an algorithm change.
This happened with Facebook where no matter how many followers you have on your page, you cannot reach them without paying to boost posts. 

Q: How long do multi-author giveaways run for?

A: Approximately three weeks to one month, on average. 

Q: Can you show me a giveaway example? 

A: Yes, click on the image below to see the giveaway example. This central image with all the book covers is used in the Facebook ad as well. 

Q: How do I sign up?

A: Please email me at UBDCreative@Gmail.com to book your spot.  

Q: How do they work exactly?

A: 1) I do everything for you, as described above. All you need to do is email me a high resolution image of your book cover to and send the fee by Zelle or PayPal. 

2) Share the completed giveaway on your social media and with your mailing list  when I send you the link, and mail out one signed book to the winner (I’ll provide their address) when it’s completed. If you don’t yet have a mailing list, you can still join the giveaway. 

3) Import the CSV e-mail list I send you after winner selection into your current newsletter software. If you don’t have a newsletter yet, or need help with this, I offer those services as well. 

Q: How do they benefit me as an author?

They build your e-mail list: they exponentially build your newsletter e-mail list in a highly effective way, enlarging your audience to new potential readers and fans.
New readers and networks: they exponentially increase your access to new readers by symbiotically crosspromoting to other authors’ networks. Your book will get crossexposure to new readership demographics.
Writer relationships: You build relationships with other authors for future collabs and fun promotions.
Readers love giveaways! It’s a lot of fun for them and they comment below the giveaway Facebook ads thanking the authors for the opportunity and showing great excitement and engagement with the books and authors.

Q: What if I don’t have an e-mail list?

A: Multi-author collaborations are a perfect way for you to start building your list. You can sign up for a free account with MailerLite to start.

Q: What if I don’t know how to send newsletters?

A: I can do a coaching session showing you how to user MailerLite and send newsletters. My coaching is by Zoom video call where you share your screen with me and I tell you exactly where to click, what to do and how to do it. I walk you through each step.
I also offer newsletter services, where you send me the text and images and I create and send the newsletters for you. 

Q: How often should I send a newsletter?

A: I recommend sending newsletters once a month. This allows enough time to go by for news to happen, and is often enough for your readers to remember you and for you to build engagement.
I also recommend setting up an automated welcome sequence, one that goes out right away upon sign up, as well as several automations after that. I can do all this for you, or I can show you how to do it.