Author Personal Style Guide:
This questionnaire will provide you with greater clarity about your own personal marketing style and goals for your campaign. It is also useful in the discussion stages of book cover design, website design, media kit and graphic design.
Style (Tone of the graphics and/or campaign)
Humorous
Stylish
Sleek
Busy
Authoritative
Powerful
Avant garde
Glamorous
Moving / emotional
Cute
Cutting edge
“Out of the box”
Masculine
Conservative
Gentle
Shock factor
Eye catching
Old fashioned
Elegant
Artsy (describe)
Feminine
Minimalistic
Clean / sparse
Girly / pretty
Wistful / nostalgic
Thought provoking
Cool / hip
Intricate / delicate
Festive
Other (describe)
Colors (a) – What colors do you like? (List as many as possible)
Gold
Silver
Rose Gold
Copper
Orange
Champagne
Lavender
White
Black
Red
Green
Cream / beige
Grey
Aquamarine
Blue
Yellow
Purple
Pink
Brown
Other (describe)
Colors (b) – What are your 3 favorite colors?
Color Accents
Metallic
Pastel
Matte
Glitter
Stone
Shiny
Glowing
Sparkle
Wood
Bright & Bold
Soft / pale
Other (describe)
Elements
3D
Geometric / angular
Soft, curving lines
Color gradients
Textures (describe)
Flourishes & swirls
Floral
Filigree / intricate
Patterns (describe)
Water / ripples
Cute animals
Nature
Flowers
Fire / flames
Other (describe)
Please detail color or style combinations that you like:
Is there anything else you like or want to elaborate on?
What are your specific goals in marketing your book and where do you want to see the most growth?