Q: What are Newsletter Swaps?

A: They are cross-promotional book marketing to other writers’ e-mail lists and social media followers.

Q: What is the value of doing Newsletter Swaps?

• They exponentially increase your access to new readers by crosspromoting to other authors’ networks via their newsletter e-mail list and social media followers.
• Your book will get cross-exposure to new readership demographics. 
• Getting a personal recommendation from other authors to their e-mail list and social media followers carries more weight than cold marketing, because the subscribers and followers already have a relationsihp with that author.
• You build relationships with other authors for future collabs and fun promotions.
• They are a cost effective way of reaching a wider audience.

Q: How does it work exactly?

A: 1) I communicate with a lot of authors, gathering a list of those who want to participate and making sure they are a good fit and have enough e-mail subscribers and social media followers to add value to the group. 

2) Each participant e-mails me their book cover image, purchase link and how many e-mail subscribers and social media followers they have. 

3) I create 3D book covers for all participants (I will e-mail these to all authors as well). I then create a newsletter and social media promotional image with all the participants’ book covers (usually nine covers total), highlighting the newsletter swap theme – it can be seasonal, or an event.

4) I create a promotional headline and article on my website that features each participants’ book and a link through to their purchase page.

5) Each participant sends out the promotional image with their next scheduled newsletter, with a headline such as, “My Spring Reading Recommendations,” or, “My Favorite Books for Spring!” linking it to the promotional article where readers can learn more about each book and click through to purchase.
Each participant also promotes the image on their social media, including the link to the promotional article.

Q: What does it cost?

A: To join a newsletter swap costs $25. 

Q: How do I sign up?

A: Please e-mail me at UBDCreative@Hotmail.com
Send me a high resolution image of your book cover, a purchase link, as well as how many e-mail subscribers and Twitter, Facebook and Instagram followers you have.