Q: Why do I need to build my e-mail list?

A: Because it’s the only thing you completely 100% control. To create a serious, sustained client audience base, you need to have direct acess to communicate with them.
Building your client followers on somebody else’s platform, such as Facebook, Twitter, Instagram, means that they are in control of how you reach your readers and can at any moment snatch that away with an algorithm change.
This happened with Facebook where no matter how many followers you have on your page, you cannot reach them without paying to boost posts. 

Q: How does focusing on e-mail marketing help me increase revenue? 

A: Building on your existing client base and getting them to enroll for your e-mails will allow you to create more engagement and send them special offers, coupons, reminders, and as a result they will use your business more than they would have otherwise. Also having attractive sign up forms will allow you funnel and capture visitors to your website, into your mailing list, so that you can easily reach them again. This traffic would otherwise have been lost, and you would have no way of knowing who had visited your site, or contacting them again. 

Q: Can e-mail marketing be fun? 

A: Yes! E-mail marketing can be great fun, both for you as well as your clients. I create fun giveaways, competitions, special offers, and more, to engage customers. These can be seasonal, such as a fun giveaway for 4th of July, which in exchange for signing up, they get a chance to win. Or they can be special offers that are sent to customers to get them in the door and visit your location.

Q: What is the return on investment for e-mail marketing and how does that compare to running ads on social media? 

A: E-mail marketing has the highest Return on Investment (ROI) out of all marketing avenues, including social media ads. 

Q: How often do you recommend a business should send an e-mail campaign?

A: Every two weeks, and more often around special events. 

Q: What if I don’t have an e-mail list and don’t know how to send campaigns?

A: That’s what I’m here for! I take care of everything for you, including getting sign ups, creating giveaways and special offers, sending e-mail campaigns, strategy, analysis, and reporting.  

Q: What does it cost?

A: Three-month contracts start at $500 / month.  

Q: How do I get started or learn more?

A: Book a free consultation by filling in your information below: